About Us

Rooted in ritual. Made with heart. Created for the conscious mama.

Hi, I’m Chrystal—mama of three, tallow-maker, homeschooler, and the hands behind Loved by Leli.

Born from the rhythm of motherhood and a passion to create with purpose, Loved by Leli is a collection of nourishing essentials made with intention, purity, and a whole lot of heart.
Each product reflects the values I live by—staying present, choosing simplicity, and creating from a place of love and intent.

At Loved by Leli, we take pride in our artisanal approach. Our tallow is sourced from our very own grass-fed and finished cattle and purified through a traditional method involving at least eight gentle heat renderings. This time-honored process removes impurities without compromising the integrity of the beneficial nutrients, resulting in a premium, skin-loving ingredient.

From our whipped tallow balms to herbal-infused baby bottom balms, everything is blended and poured by hand here on our family farm in Wallanbah, NSW. No essential oils. No greenwashing. Just slow infusions, clean ingredients, and honest formulas you can trust.

We create with the conscious mama in mind—those who care deeply about what goes on their skin and their baby’s.

Our growing range includes:

• Tallow skincare for women who want that natural glow
• Bottom balms gentle enough for day one
• A gentle, all-purpose Golden Grail Balm for both babies and adults
• Our soon-to-launch organic hooded towels—for post-bath cuddles and everyday comfort
• And Leli Mama’s Newborn Guide —a lovingly written digital guide to help you feel calm and prepared in the lead up to birth

At Loved by Leli, everything is made to nourish—not just skin, but your whole motherhood journey.

This is care you can feel good about. Products you’ll reach for daily. And a brand built on connection, not trends.

Welcome to Loved By Leli's world—where simple is sacred, and love is always the first ingredient.